Violetta Suokas

Senior UX/UI & Product Designer

Smartstorify

AI platform that helps enterprises and MSPs cut storage costs and stay compliant by finding redundant, high-cost unstructured data across on-prem and cloud.

• Joined when the product was a command-line prototype and led the design side of taking it 0→1 — information architecture, design system, product and marketing UI, and the frontend build.
• Take the product to a level it can be demonstrated at, and build the materials that explain it — structure and content, not only the visuals.
• Ran discovery sessions with people from the storage and compliance world, to check the product against how the work is actually done.
• Help with hiring decisions — I join candidate interviews, developers and AI specialists included.
• Designing both the marketing site and the AI product, and vibecoding the frontend for them.
• Designing the interface for the platform's conversational AI and its patent-pending semantic object generation, so that large taxonomies and petabyte-scale analysis can be read and acted on.
• Turning infrastructure analytics into dashboards for storage tiering, duplication, orphaned data and compliance (GDPR, HIPAA, SOX).
• Working on the design system and the core product flows as the product grows.

Product Designer / UX UI

Vega Business Intelligence

Designed Eiffels (eiffels.ai) — a B2B AI product for the construction industry, fully integrated into WhatsApp.

• Reworked the reporting flow with the team — from long office forms to something that fits the site itself: one hand on the phone, gloves on, standing outdoors. Around 7 steps became 3.
• Went out to the sites to see the work in its own conditions, and ran ~8 interviews — with the builders filling the reports in and the managers reading them afterwards.
• Ran two moderated group usability sessions of four people each, to see where people actually tapped and hesitated.
• A/B tested the reporting flow instead of guessing — the shorter guided path won.
• Designed the multilingual conversational flows — forms, reporting, voting and AI translation — inside WhatsApp, where the crews already are.
• Helped bring WhatsApp, the public website and the internal dashboard into one experience.
• Worked on the design system — components, states and interaction guidelines.
• Designed a data-driven dashboard UI for field reports, statuses, and user permissions.

Figma, Illustrator, Photoshop, VS Code, ChatGPT, Miro

Graphic & UX/UI Designer

Freelance

End-to-end digital design for client websites, mobile UIs, and brand systems across energy, retail, and tech sectors.

• Responsive websites and visual identity systems — logos, palettes, typography, brand books.
• Built and maintained design systems for UI consistency and developer handoff.
• Animated logos and micro-interactions.

Figma, Illustrator, Photoshop, WordPress, After Effects, ChatGPT

Product Designer / UX UI (Project-based)

AinaOpen

Touchscreen interface for AI-powered smart fridges used in public and industrial environments. A short engagement: the prototype existed but was awkward to use, and my job was to make it work for the person standing in front of it.

• Studied how comparable vending and smart-fridge systems handle the same moments — selection, age checks, payment, receipt — and rebuilt the interaction on what already works for people at a machine.
• Reworked the existing prototype's UX/UI, from interaction structure to tactile interface elements.
• Developed age-restricted purchase validation (K-18), contactless payment, and QR-based receipt retrieval.
• Built and documented a component-based design system for the hardware installations.
• Made all the graphics and animations for the screen — the machine has one surface and no second chance to explain itself, so motion carries the feedback.
• The product is now in market and being installed: AinaOpen sells the cabinets with 99%+ recognition accuracy and up to 95% shelf utilisation, from a single unit to multi-cabinet micromarkets.
• Designed for the machine's real conditions — standing users, glare, gloves, one screen, no second chance.

Figma, Illustrator, Photoshop, After Effects, ChatGPT

Graphic Designer, Media

Studio SQUARE ORANGE

Visual design and teaching at a creative studio combining in-house media production with a design school for teenagers.

• Designed marketing creatives for social media, online ads, and print (Meta Ads, brochures, posters, banners).
• Maintained company websites (WordPress) and produced visual assets for events and campaigns.
• Shot and edited video content — performances, educational clips, and promos.
• Wrote the curriculum and taught three courses at the studio — UX/UI design, mobile app design, and graphic design — to around 30 high-school students, guiding them from the basics to finished, independent work.

Illustrator, Photoshop, InDesign, After Effects, Premiere Pro, Figma, WordPress

UX/UI Designer, Graphic Designer

Mainostoimisto Halo

Cross-platform mobile game interface and visual design system for iOS and Android.

• Designed the complete game interface — navigation, player HUD, menus, and system feedback.
• Illustrated all characters, scenes, and visual effects by hand, from concept to polished assets.
• Built a unified UI style guide tailored to iOS & Android gaming conventions.

Figma, Photoshop, Illustrator, After Effects

UX/UI Designer, Graphic Designer (Internship)

Mainostoimisto Halo

First production design work — building UX/UI and graphic design foundations.