Aspiro
Aspiro helps people discover their true talent. It combines AI, psychometrics, and genetics to decode human potential and guide each person toward the path they were born for — through a conversational AI agent that asks the right questions.
Web design + AI-agent UI
Visit live projectThis case study is being filled in — process, artefacts and outcomes are added as I write them up.
- Year
- 2026
- Industry
- Career / HR tech
- Contribution
- Web design + AI-agent UI
- Status
- In development
The product problem
Aspiro existed as an AI chat and nothing around it — no product a person could walk into, trust and come out of with an answer about their own future. Career guidance built on psychometrics and genetics asks for a lot of faith from whoever is typing, and a bare chat window earns none of it.
Ownership & contribution
Five days for the site, about ten for the product's first working state, working with the founder and the developer on the team. I designed the product people actually meet: the brand and visual identity, the marketing site with its frontend, and the interface and interaction logic of the conversational AI agent — the way it asks, waits, explains itself and hands back a result.
- Branding
- Web design
- Frontend
- AI-agent interface & logic
How the experience took shape.
Starting point
A chat is not a product
The intelligence was already there. What was missing was everything that makes a stranger trust it with their career: structure, pacing, an explanation of what happens to their answers, and a result that reads as guidance rather than output.
Conversation design
An agent that behaves
I designed how the agent opens, how much it asks at once, how it signals thinking, and how it presents a conclusion — so the exchange feels like being interviewed by someone competent, not like prompting a model.
Brand
Serious about a soft subject
Talent, psychometrics and genetics can slide into horoscope territory fast. The identity and the site were built to sound evidence-based and calm — the visual argument that this is science, not a personality quiz.
Decisions → interface
The public site
The product interface is under NDA, so what is shown here is the public site — the brand, the explanation and the pilot funnel I designed and coded around the product the team was building.
What Aspiro does
Four questions instead of a pitch
How you think, how you work, where you thrive, your direction — the promise broken into four steps a visitor can follow, with the illustration carrying the tone so the copy can stay short.
How it works
Saying what the system actually does
Profile, world, continuous learning and — deliberately — honest warnings: a career product that admits where things can go wrong earns more trust than one that only promises.
Product screens withheld under NDA. The conversational agent, its interface and its interaction logic are part of my work on this project.
Conversion
One line, one action
Stop guessing, start choosing with clarity — the pilot funnel sits behind a single button, because at this stage the product needs pilot users, not sign-up volume.
Work that moved the product forward.
Came in when the product was an AI chat and nothing else — no interface around it — and designed the product people actually meet.
Created the brand and visual identity.
Designed the marketing site and wrote the frontend.
Designed the interface and interaction logic for the conversational AI agent.
- Year
- 2026
- Contribution
- Web design + AI-agent UI
- Industry
- Career / HR tech
In development